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Social Media: How to Engage, Share, and Connect, by Regina Luttrell
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A new Second Edition of this book is forthcoming. Tentative publication date: 9/2016
Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through
- a thorough history of social media and pioneers of the field;
- chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;
- discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;
- and real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
- Sales Rank: #232200 in Books
- Published on: 2014-08-14
- Released on: 2014-08-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .65" w x 6.00" l, .0 pounds
- Binding: Paperback
- 260 pages
Review
A well-researched book based on years of teaching, research, and practice, Luttrell captures the necessity of social media use for communications practitioners in a variety of organizations while noting the ethical and legal responsibilities inherent in today’s interactive, on-demand, world. (Karen McGrath, Professor of Communications, The College of Saint Rose)
Regina Luttrell’s book provides a valuable guide for how organizations can leverage the power of social media to strategically build, engage and sustain relationships with their key publics. (Patricia Swann, associate professor of public relations and journalism, Utica College)
The book is fill of real-world examples of successful social media campaigns that organizations can utilize to adapt to their own social media planning. . . .Overall, this book is a good hands-on reference guide for public relations practitioners to use social media in their daily routines. (Communication Booknotes Quarterly)
Looking to truly understand the foundations of social media, the principles and applications behind social media, managing and participating within online communities and how the field of public relations is growing and evolving? Individually, each of these topics holds a great level of importance, however, in today’s competitive field, practitioners are expected to have a sound base within all areas and utilize them accordingly. The key to being able to successfully implement these new communication strategies is situational identification followed by proper execution.
Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools by:
- introducing the history of social media including some pioneers through to today’s “thought-leaders” through an introduction to social media
- covering social networking sites PR practitioners use. Chapters are divided into easy to understand “chunks” that include sections like ‘photo-sharing’, ‘video,’ ‘networks,’ ‘crisis communication,’etc.
- discussing how and when to use social media within the public relations field, where the profession is today, and where it is headed.
About the Author
Regina Luttrell is associate professor of public relations and social media at Eastern Michigan University.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Valuable Practical Insights
By Joanne Rock
Social Media might be well suited for the communications classroom, but the book is also a highly readable user’s guide to improving social media outreach. The author provides valuable practical insights, especially in the “Formulating a Strategy” section, to help make various social media platforms relevant to your brand. There is enough theory to ground users in the environment without feeling like a lesson plan. I started in the middle of the book in an effort to move to the practical tips right away, but found myself drawn back to the history and theory portions, all of which are presented in tidy, interesting overviews. Clear, efficient and well organized, Social Media is a reference tool that will be useful again and again. I really enjoyed the examples and recommend downloading the digital edition, as the ample links and extra reference material are easier to use this way.
1 of 1 people found the following review helpful.
Perfect for students or those new to social media
By Anne Veltema
This is the ideal book for students looking to translate their collegiate personal use of social media into their emerging role as a member of the business community. The books is broken into three parts each with easily digestible chapters. I’m using the book as the basis of COM 339 – Introduction to Social Media at Cornerstone University in Grand Rapids. Gina’s insights, perspectives and resources provide my students the framework from which to build their understanding of the role of social media in meeting business objectives. I recommend this book for anyone looking for practical and ready to implement strategies into a business or non-profit.
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